It will come as no surprise, but Saint Patrick’s Day is the biggest beer-drinking day of the year in many cities across the United States.
One Nielsen survey found that beer sales on Saint Patrick’s Day in Chicago rose by 221% on the previous weekend’s figures.
But the real question for beer drinkers looking to raise a glass to Ireland’s patron saint is simple: how do you get served when the bar you’re standing in is packed and you’re surrounded by countless other thirsty revellers?
The answer, for a growing number of American establishments, is through clever use of technology.
Smart Technology Has Been Brewing
While many US breweries have employed a range of smart technology measures for years now – from IntelligentX, the first beer brewed using AI algorithms to tailor the recipe to ever-evolving consumer tastes, to electronic beer flights connected to an app that allow patrons to register their beer preferences in real time – it’s an arguably simpler idea that’s having the biggest impact.
Self-serve beer taps.
Created by CEO and founder Josh Goodman in Chicago, PourMyBeer has pioneered the development of self-serve beer taps.
Thirsty patrons simply approach the tap wall, touch a registered RFID wristband or card – which generates a range of tasting information – and make their selection. They then simply grab a glass and start pouring.
Best of all, the system only charges by the amount poured – allowing patrons to sample a wide variety of beers without smashing their hip pocket.
Pretty cool, huh?
Self-Serve Beer Taps Growing in Popularity
It’s an increasingly popular method of securing a drink in some of America’s thirstiest cities – and the concept is taking off in Australia, too.
Although, there’ll always be room for a good old-fashioned bartender.
Great Ideas Brewing
If you’re looking for marketing, branding, and sales assistance that gets results, drop us a line at firstname.lastname@example.org to chat.