Hunt & Hawk Marketing Strategy Lead, Jana Tann, joined our team after a period of maternity leave. Here, Jana shares her valuable insights for mums returning to work. Three months into my post-maternity leave return (with my son, Beau, now 14 months), I've been hit by the unholy trifecta of day care germs – cue a delightful cold, conjunctivitis, and hand, foot, and mouth disease. You know, I
Here’s a thought-starter: how do you create your marketing team in the tech space or any other niche industry when your sole focus up to this point has been on creating the best possible product? It’s a common concern for many companies looking to progress from start-up to scale-up and that have often enjoyed rapid early success in the marketplace. As exhilarating as it can be to successfully
Suborbital flights linking Sydney to London in a mere two hours might be closer than we think. It sounds like a dream… but you may want to read up on the side effects before you reach for your wallet. A recent report funded by Britain’s Civil Aviation Authority (CAA) suggests suborbital flights could be less than a decade away, slashing long-haul flying times and paving the way for
Oh how the mighty have fallen. Although this phrase has biblical origins, it’s become hauntingly accurate for a string of iconic brands of a more recent time. From market-dominant positions, these global giants have suffered humiliating downfalls. Generally, similar themes have been at the core of the collapses. Notably, these companies have demonstrated an inability – or a stubbornness, even – to adapt to technological advances or changing consumer
At the time they were groundbreaking inventions. Life-changing, even. Or so we thought. A bunch of revolutionary technologies were once massive crazes but are now mere memories. We’ve already retraced the rich history of portable music players and the demise of associated inventions. Now, we’re turning our attention to other nifty devices, gadgets, and more. Their stories provide several critical learnings that are relevant for all sorts of brands
“If you don’t like what is being said… change the conversation.” If only we could all be as charismatic as Don Draper. Played with magnetic intensity by the impossibly-chiselled Jon Hamm, the suave creative director and main marketing man of AMC's award-winning Mad Men always knew just what to say at exactly the right moment. The show last aired eight years ago this month, but it remains incredible just
“You didn’t have much to say in that meeting?” Has a work colleague ever muttered this rhetorical question to you? If you take a ‘church mouse’ approach to meetings – office-based or online – such observations have the ability to dent your confidence and even self-worth. But selective speaking in group settings isn’t necessarily a negative trait. In fact, far from it. Here, we explore the question: is being quiet in
‘Tech shame’ is a phrase that’s getting thrown about in some workplaces. And despite what you might think at face value, it’s not older audiences that are dealing with the embarrassment. It’s ‘the kids’. Or Gen Z workers, to be more precise, that are being tech shamed. From Tech Whiz to Tech Shame This demographic is often lumped with a perception that it's a collective of absolute tech whizzes. Most of
We’ve all come across an Instagram profile that stops us in our tracks – but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than
The 2023 Formula 1 season is about to get underway. This got us thinking about the links the sport has with our industry, coupled with a business-wide passion for tech. Really, this is just an excuse to chat about F1! Why not? It's seriously thrilling. And if there's a sport that’s constantly refining and pushing the boundaries of technology, it’s Formula 1. The way teams adapt to the many challenges consistently