LinkedIn Games the Next New Thing to Distract Us Online
LinkedIn Games the Next New Thing to Distract Us Online
Here’s a question for all you social media scrollers: are LinkedIn games the one thing the platform needs less than anything else? If you answered ‘yes,’ we’ve got some bad news for you. That’s because, as reported by tech industry outlet TechCrunch, the Microsoft-owned platform for professionals plans to introduce gaming to keep users on the site for longer.
Aiming to cash in on the current puzzle craze sweeping the globe, LinkedIn is looking to add its own puzzle-based brain teasers with names like Queen, Inference, and Crossclimb to boost engagement and give users more to do after they’ve sent that first connection message.
“We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations,” a LinkedIn spokesperson told TechCrunch.
The same spokesperson also shared screenshots with independent app researcher and web developer, Nima Owji, on rival social media platform, X.
While there’s no launch date as yet, it’s clear LinkedIn is keen to jump on the same bandwagon that saw Wordle become a viral hit before it was bought by The New York Times.
And from a business perspective, it makes sense to try and keep users on LinkedIn for longer—by any means necessary, it would seem.
But adding in-platform games also dilutes LinkedIn’s express purpose as a networking tool for job-seekers and job-creators, and a dedicated space for online professional development.
It also ignores the fact that LinkedIn has become a place to do business, with more than 67 million businesses currently listed on the platform—a figure that grows by the day.
Giving users the option to play games on the platform runs the risk of turning LinkedIn into another Facebook—a site that originally started with the goal of connecting people, but one that grew so large, so quickly it eventually turned off millions of users from actually using it.
What do you think?
Will you be killing time on LinkedIn, waiting for the chance to play yet another crossword game?
Or do you think LinkedIn games is a move that dilutes the power of the platform?
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