Spotify Playlist has dropped in Australia and the United Kingdom. Here’s what the AI-driven feature delivers.
“Let’s take a listen to what’s up next!”
Have you had a smooth-sounding American voice booming through your Sonos speakers over the past 12 months?
You’re not alone.
It’s been just over a year since Spotify launched its AI-driven DJ to Spotify Premium users across the world, and it’s safe to say the move has been a huge success.
Featuring the dulcet tones of Xavier ‘X’ Jernigan’s baritone voice, Spotify DJ helps listeners discover new music by delivering data-driven song choices to users based on their past listening habits.
And it’s proved to be a huge hit with millions of users tuning in daily to whatever Spotify DJ is throwing down, with the streaming giant making clever use of AI to help boost engagement and keep listeners using the service for longer.
It’s prompted Spotify to experiment with a range of other AI-driven enhancements, including a text-to-playlist tool called – no surprises here – Spotify Playlist.
Spotify Playlist adds to the popular streaming platform’s various engaging features. Credit: Alexander Shatov on Unsplash.
Spotify Playlist Finally Arrives
First teased last December – when a user randomly stumbled upon what has been called Spotify’s answer to ChatGPT – Spotify Playlist is now rolling out in beta across Australia and the United Kingdom.
“Looking for ‘an indie folk playlist to give my brain a big warm hug,’ ‘relaxing music to tide me over during allergy season,’ or ‘a playlist that makes me feel like the main character?’” is how Spotify described the sort of text prompts it imagines listeners will use.
“AI Playlist has you covered.”
Users can simply type into a text box what sort of mood they’re in and the AI will create a curated playlist based on those vibes.
“The most successful playlists are generated with prompts that contain a combination of genres, moods, artists, or decades,” Spotify added in its media release.
The new feature is currently available to Android and iOS users in Australia and the UK.
Just go to Your Library, hit the + button, and start typing in your prompts.
Whatever the vibe. Credit: Heidi Fin on Unsplash.
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